The Priddi way:

Here at Priddi we want all of our customers to look and feel amazing on their special occasion, but looking priddi doesn't have to cost a fortune.  We take great pride in designing our collections, photographing them and presenting them to our customers online and on tour at amazing prices.

The Priddi history:

Our company started way back in 2000, when we started our Jewlz Bridal collection, we sold only online and it gave us the strength to offer our brides amazing prices.

Over the years we have grown our labels and now we have 4 stunning collections that really encompass the brides desires for up-to-date fashionable wedding and bridesmaid dresses and with all those little finishing touches that we have thought of for you.

Priddi combines our 4 collections:

Giovanna Couture - Our modern catwalk runway collection

Purity Bridal - Our high street fashion collection.

Bridalwearplus - Simply beautiful fuller figure wedding dresses in sizes 16-30

Jewlz Bridal - Affordable simple collection for the unfussy less formal bridal look.

In 2011 having our retail shops kept overheads high and this meant our prices had to reflect our expensive running costs, so we knew that the time had come to go back to our roots, so we took the decision to close our high street shops and be devoted to online and and our smaller sample room, this means we can offer the best pricing structure to the customer, safe in the knowledge that our quality is not compromised and our items are not fakes. 

What we do:

At Priddi we have a really great team and we spend an awful lot of hours behind the scenes, designing our new bridal and bridesmaids collections (we really do !) to make each unique style in our collection, having photoshoots to showcase our newest collections, updating our website, yes we really do that ourselves too.

Just generally doing as much as possible to help each and every bride enjoy their online shopping experience. 

We just wanted to let each of our customer understand how we are different from many of the bridal companies out there...a large majority of bridal shops buy in their collections each year from a middle men, so this is why quite often you see a lot of "similar" styles in the bridal shops.

We are different, each one of our bridal gowns is designed in house by Sheena (me), Gracie and Mel, we have spent hours dressing brides to be each year and each and every bride is giving us comments and feedback on what they like or dont like, so we are in the best position to listen and interpret this feedback into our sketches for next years designs.

Who we are:

Still dont believe that we go to these lengths? (trust us lots of brides still dont believe that we design each and every dress in our collection), well heres the proof.....

From our 2010 photo shoot, held in August at the beautiful Hodsock Priory in Worksop:

Left to right back: Nicole, Emma, Lisa, Alex - our stunning models !

Middle - Craig our fashion photographer

Front - Sheena (owner and designer), Gracie (Junior designer and internet whizz kid), Mel (Designer and resident giggle box) and charlotte our student photographer.  We have lots of other members of our team who were busy behind the scenes on the photoshoot day.

See we really do a lot of work to make your dreams come true, so if you dont want to follow the crowds and have the same dress as so many other brides-to-be, then take a look at our stunning collection, available online and at our roadshow tours, for that dress thats is truly unique. 

We thought it would be great to give you an insight into some of the lovely follow up feedback that we receive from our customers and we always love to see photos of you magical moments.  So please keep those message and photo's coming, they give us a great sense of pride.

September - 2010

Just to let you know I picked the dress up today from DHL and I LOVE IT!!! it's really beautiful and Im so glad I went for it, just needs taking up on the length which I will get done locally. Thanks again for a great service. Best regards, Louise

August-2010

"Dear Emma,

I received the 3 bridesmaid dresses today and I would just like to say how pleased I am, they are absolutely gorgeous and I'm sure the girls will look lovely. THank you everso much for a first rate job and excellent service.

Kindest regards

Sam"

August - 2010

"just like to say i got dress order no 421 ava size 14yrs on tuesday [only ordered it on sunday]what a beautiful dress love everything about it, will be recommending you to anyone that asks where to get a reasonably priced dress and the quality is there to. thank you for your excellent fast service

Maureen"

August -2010

Hiya, the dress has arrived and its beautiful. Thank you so much. Clare x